Slayers Inc

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The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.

“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online. 

By aligning with the NFL, Codere seeks to leverage marquee live events to boost customer engagement and enhance its offerings through unique fan experiences.

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With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.

Play the video above to watch the full video interview and hear more insights from Harrison Barrett.

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REEVO has gone live with Thunder Walker, a Greek mythology slot centered on Zeus. It adds another entry to the studio’s growing catalog of legend-inspired reels. The launch expands REEVO’s portfolio of gaming content and puts another mythology-inspired title into its offering.

The news value here is less about the individual game than about what it signals. REEVO is continuing to lean on one of the most heavily worked themes in online slots. The studio is packaging a familiar setting alongside a mix of mechanics rather than a single standout engine.

Thunder Walker has a 5×5 reel layout with 50 paylines and a range of themed features. With a medium volatility profile, a reported RTP of 95.72% and a maximum win of 2,358x the bet, the game sits toward the more measured end of the market. This is not one of the high-ceiling, high-variance releases that dominate headlines.